Instagram is a very popular social media platform and it has the power to captivate audiences as it is more visually aligned. There are millions of users in the platform but you need to consider whether this is the right path for your brand advertising.
Instagram tends
To outperform other social media platforms when it comes to engagement and this is mainly due to its visually-driven nature. Therefore, it is a very effective channel to connect with your audience. And you can come up with a marketing strategy to capture the attention of your target audience by taking advantage of its visual nature. You can look for an Instagram marketing agency Brisbane to help you with this. They can assess your existing advertising strategies and come up with ways to improve them. Instagram focuses mainly on images and videos so you can present your brand visually to the audience. For example, you can communicate visually appealing products and services through the videos and images on the platform. Make sure to consider this visual appeal when you are designing the packaging for your products.
You can also tell a story easily through the visuals.
But this requires a marketing agency that is proficient at visual storytelling. You can convey the values and culture of your brand through compelling narratives. And there is a lot of engaging content you can produce to hook your audience such as behind the scenes stories. They would love to see the production of their products or if it is service, you can showcase the effects of your service. This will provide a more humanised face for the brand and make it more approachable. By giving them a deeper understanding of the brand and what you hope to achieve, you can build a stronger connection with the audience. And today, people have very short attention spans because of the volume of content they are bombarded with every day.
Visuals are a great way to catch the eye of a consumer who doesn’t have a lot of time.
Instagram allows their users to scroll through their page and by using eye-catching visuals, you can reach your audience easily. And you can also reach a global audience as videos and graphics can convey a message with or without language. This will help bridge the language barrier and you can create a globally recognised brand. Influencer marketing is very popular in Instagram and you can collaborate with popular content creators to bring more attention to your products or services. For example, if you are a beauty brand, you can reach out to influencers in that sphere so that they can promote your product to their followers who have an interest in the beauty industry. You can create branded hashtags that users can share when posting about their experiences and testimonials. This is a great way to increase engagement. And Instagram allows you to communicate directly with customers using stories, comments and direct messages. This improves the accessibility of your brand.
